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Michaela Shaw

Former contributor
  • Public relations
  • Brand marketing
  • Soccer betting
Michaela Shaw

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During her tenure at Time2play, Michaela synergized her love for sports, marketing, and gaming. With a background working for iGaming powerhouses such as Betfred and Novitana, she contributed over a decade of industry expertise to Time2play, taking on the mantle of our Head of Marketing.

In her role, Michaela championed successful initiatives and engaging campaigns in New Zealand, promoting responsible gaming anchored by data-driven research and comprehensive studies conducted across Oceania.

Michaela Shaw

About Michaela Shaw

Michaela pioneers innovative and informative ways to educate our audience on responsible gaming, up-to-the-minute industry developments in New Zealand, and the most anticipated soccer matches of the season.

When she’s not cheering for her favourite team or crafting the next campaign, Michaela can be found listening to thought-provoking podcasts, writing, and exploring the world with her beloved pooch.

Professional journey

Head of Marketing - Time2play
2022 - 2023

UK Country Manager - Novitana
2020 - 2021

Marketing Manager - ATA Recruitment
2017 - 2019

Marketing Executive - Betfred
2014 - 2016


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