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William Hill sports review for New Zealand: 2024

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Checked byJovana Gjorgievska
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87/100 Expert Rating by Elena I.
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Since 1934, William Hill has been a leader in the sports betting industry. With an array of sporting events, secure payment options, and refined mobile apps, this well-known brand will surely provide you with a superior betting experience.

This William Hill sports review will tell you all you need to know about this sportsbook, from its sports and market coverage to its payment options and mobile functionality.

Pros and cons

  • 24/7 customer support
  • Excellent security measures
  • Great selection of sports
  • Doesn't accept NZD
  • Dated site design
  • Hidden live chat

General ratings

87 / 100 Expert Rating by Elena I
85Betting features rating
75Bonus rating
90Odds rating
88Payments rating
91Safety rating
92Platform rating
88Support rating
90Sports & markets rating
How we rate?
90% Playscore based on 6 critics
99 logo
95 logo
90 logo
90 logo
78 logo
What is our Playscore?

General info

Launch date 2020
Company behind WHG International Ltd

Best alternatives to William Hill sportsbook

Up to NZ$50 in free bets
Up to NZ$40 in free bets
120% up to NZ$200

Editor's note

Playing at William Hill with New Zealand Dollars (NZD) may incur currency conversion fees, as the sportsbook operates using US Dollars (USD).

When depositing or withdrawing from your account, the exchange rate is based on real-time market conditions and applied to reflect the current value of both currencies. Before signing up, consult the terms and conditions for more detailed information on payments and applicable currency conversion fees.

Expert verdict

There is really not much to complain about when it comes to William Hill. After all, this sportsbook has been operating for decades, so they really do know their stuff.

With over 30 different sports betting markets, you’re really getting a good set of choices. Better still, NZ players can claim a free bet welcome offer, and there are enhanced odds and flash odds to make use of as well.

The site also has a number of excellent betting tools, including the ability to enjoy various live streams and live betting across many different sports. And, it’s possible for you to cash out as well.

Finally, the site also has excellent support offered around the clock. There are good apps for on-the-go gaming, and a decent selection of payment options for making all transactions. In short, there’s not much to dislike here.

William Hill betting bonuses

Kicking off this William Hill sportsbook review, we will look at the bonuses offered here. One of the first things we know many of you will want to know is what bonus is given to you for joining up. So, because of this, we will get in there and cover it first.

New Zealand players joining the site and making a first bet of at least US$10 (NZ$ are not accepted) on odds of 1.5 or more will get two free bets worth US$15 each once that initial bet has been settled. To opt in a promo code is required.

That doesn’t mean you can’t claim other perks down the line though. There are enhanced odds available across a number of different sports although the specifics depend on the season.

Bonus facts

Welcome bonusTwo US$15 free bets
Bonus codeTOP30
Wagering requirements1.5 odds or higher
Minimum qualifying betUS$10
Risk-free betsN/A
VIP rewardsN/A
Other bonusesScratch of the day, enhanced odds

Additionally, there is a VIP program that you can join once you make a real money qualifying bet. Then, as you place more real money bets, you can then earn points and rewards.

Bonus rating

75/100 Free bet welcome offer and other promotions
  • Odds boosts available
  • Daily free bets
  • Welcome bonus restrictions

This isn’t an area where the site scores well, but it’s not a total loss. Unlike Sportsbet (don’t get me started on that site), William Hill does have a small free bet welcome offer for new NZ players but there are a lot of caveats attached. First, a relatively modest $10 first wager is needed to claim the welcome bonus of two free $15 bets.

Sounds good so far, but those dollars must be US not NZ! However, all is not lost. Luckily, the William Hill sportsbook is significantly classier than Sportsbet and cares about its players. To that end, NZ players can enjoy a series of enhanced odds throughout the year.

I was also delighted to find that there was a Scratch of the Day option where you can scratch six sections to reveal prizes. These can include odds boosts and even free bets, which was a truly nice surprise.

In short, after a rocky start, William Hill does pull things up a bit. In fact, another big plus is the lack of wagering requirements on that welcome offer, which puts FansBet’s 12x rollover to shame. Nevertheless, those other restrictions on the welcome offer hit hard. So, I couldn’t score it any higher than this.

William Hill sports and market choice

We want to see that the sportsbook offers at least 20 betting markets for the best sites. Additionally, these should include domestic and international events.

William Hill has over 30 different sports, thus meeting our requirements very nicely. Each sport has good coverage, too, so you can find a range of different markets.

Horse racing is definitely a focus here, but that doesn’t mean other areas are neglected. Far from it in fact, there are even unique markets available.

Sports facts

Number of sports35
Betting markets — Basketball120+
Betting markets — Football 150+
Betting markets — Rugby100+
Other markets (politics/event betting)Yes

As we continue with this William Hill sports review, we’re going to look at other aspects regarding the sports here too. This includes a large number of betting options for individual games.

Available events

  • la liga logo
    La Liga
  • MLB
  • mls logo
  • nba logo
  • nfl logo
  • nhl logo
  • nrl logo
  • pga tour logo
  • premier league logo
    Premier League
  • super rugby pacific logo
    Super Rugby Pacific
  • ufc logo

Featured betting markets

  • american football
    American Football
  • baseball
  • basketball
  • boxing
  • cricket
  • esports
  • golf
  • hockey
  • horse racing
    Horse Racing
  • racing
  • rugby
  • soccer
  • tennis

Sports & markets rating

90/100 Over 30 different sports available
  • Many popular sports available
  • Several niche sports are covered
  • Up to 100 betting options per game
  • Limited bets for some sports

Right from the off, this William Hill betting site was off to a good start in my eyes. It offers over 30 different sports, some of which are also rather unusual such as motorbikes, netball and hurling. This leaves PlayUp’s offer of 23 sports looking rather paltry

However, it still hasn’t quite got bet365 sportsbook beat, as that sportsbook has 40 sports to choose from. I will say though, that William Hill sportsbook does put its best foot forward with the options for each game.

If we’re talking football, then there’s a huge number of options, as many as 200 betting options for just a single game. Average that out and there are around 100 options per game across sports.

I was also pleased to find that there are some rather extensive betting options with the unique bets. Clicking on TV led me to options for the Golden Globes, the Oscars and many more besides.

Additional market details: Horse racing is definitely top of the pile here. You can find a wealth of different NZ and AUS races and many of these can be streamed or bet on live, which is just an added bonus. Keep an eye out for enhanced William Hill odds too.

Additional market details: Despite this being for Kiwis, football is the other massive sport here. This is, after all, a UK-based site. There are, as mentioned, so many different football betting options here. And you can place in play bets too.

Betting features at William Hill

If you’re starting out online, you’re going to want to be able to access all the different betting features quickly and easily. And the setup should be intuitive.

For starters, William Hill gives you the chance to cash out when placing in play bets. This means you can get a profit before the game has ended.

The bookie also has a strong bet builder feature that you can use to create accumulator bets and add parlays. It makes the entire process super simple and straightforward.

Feature facts

Bet BuilderYes
Cash OutYes
Live bettingYes
Live streamingYes
Virtual bettingYes

Rounding out the features is the fact that there are strong in play and live streaming options. Now, not all sports have them, but there are enough that do to keep things very interesting.

Betting features rating

85/100 Solid platform for betting tools
  • Cashout available
  • Good bet builder
  • Limited live streams

I am very happy to say that once again my William Hill review has revealed a solid set of betting tools available to you. Like most sites, there’s a good bet builder on offer.

There’s also a good selection of in play options that you can place bets on. It beats Neds, as you can only do live betting via the phone on that sportsbook, but here I can place them myself on the website or William Hill app.

William Hill also has two different cashout options. First, you can do a full cashout, and second, you can do a partial one. I really enjoyed having the choice of both as some sites are really restricting on this or, I’m looking at you MyBookie, don’t even offer it at all.

There are a number of virtual betting options too. In fact, this is found under the virtual world tab. Speaking of tabs, I liked the fact that I could quickly toggle between the different odds formats too.

Finally, I was pleased to find that the site really caters to beginners too. There are some excellent betting tips found alongside various different bets, especially when it comes to the live bets.

Additional features: Parlays are hugely popular and the same can be said here. By adding multiple bets together, you can essentially create a super bet. Now, to win, all legs within the bet must come to pass. It’s risky, but the rewards can be huge if everything does end up going your way. With no other system bets, this is good for more excitement.

William Hill sports betting odds

Staying competitive regarding odds is a must in the world of betting on sports. We always look at the payout percentages to see how each sportsbook is faring.

William Hill sportsbook sits at just shy of 94%. This is bang average in our view as we would prefer to see top sportsbooks with 95% or higher. But it’s not 93% or less, so we’re not complaining.

While some of the odds are a little below what we’d expect, William Hill does have some serious odds boosts in place. These often serve to push their odds far beyond that of their competitors.

Odds facts

Average payout93.89%
Boosted oddsYes
Parlay boostsYes
Line movementModerate

Impressively, some of their live betting odds are actually better than those for traditional bets. The payout percentage reflects very well here, strongly in favour of some good bets at William Hill.

Odds rating

90/100 Very competitive across the board
  • Competitive multi bets
  • Odds boosts offered
  • Above average live payouts
  • Lower odds on some sports

Again, I am really not one to complain when the odds are this good. Yes, the average payout percentage isn’t as high as it could be, but William Hill really does have the edge over some sportsbooks.

This is evident when you look at what MyBookie has to offer. William Hill is far better than MyBookie, which has a payout percentage of less than 93% on average.

I was also amazed to see that the live bets here were better, on average, than the traditional ones. It was a pleasant surprise and something I haven’t seen elsewhere. Typically, they are a lot lower, sinking to as little as 87.93% on LeoVegas for example.

Multi bets, in particular, seem to do a lot better here at William Hill too. And, if we’re looking at the cumulative odds, the site is really far above the rest.

Everything is made even better by the fact that I can use a qualifying bet or any free bets to place wagers with these outstanding odds.

Payment methods

Payment options are very important to check out if you want to have a good online betting experience. The best sites will offer at least ten different options.

At William Hill, you can find seven different options, but these are some of the more popular methods out there. You can use various debit and credit cards as well as some e-wallets and a prepaid card. However, the site doesn’t accept NZ dollars, so you will have to use an alternative currency such as US or Canadian dollars or UK pounds.

There are low minimum deposit and withdrawal limits in place too, which means they cater to the more budget players out there. The upper limits vary depending on the payment method chosen.

Payment facts

Number of payment methods8
Popular paymentMastercard
Minimum deposit$5
Maximum deposit$99,000
Average deposit timeInstant
Minimum withdrawal$50
Maximum withdrawal$33,000
Average withdrawal time48 – 72 hours
Deposit feesNone
Withdrawal feesNone

That being said, the site is known for paying out big sums of money. Some winning football bets for instance, have been as much as a million or so, which is pretty impressive. There are no fees from the sportsbook’s side of things for any of the payment options. Just check this from your bank’s side of things.

Deposit methods

Withdrawal methods

Payments rating

88/100 Good mix of popular options
  • Low minimum limits
  • Fast withdrawals
  • Doesn’t accept NZD

I will say this, William Hill really does have an extraordinary range of different payment methods. It’s just a shame not all of them are available to Kiwi players, and an even bigger shame that it doesn’t accept NZ dollars.

However, with seven main options here, it’s got more to offer than TAB, which has just three payment methods for New Zealanders to make transactions with. However, those transactions are all in NZD.

There was plenty of information regarding the minimum and maximum limits and transaction timescales for withdrawals and deposits, which was a plus. But, like BetVictor, I did have to trawl through the help section to find it. Even then, amounts were only supplied in British pounds, which, William Hill, is a minus.

The payouts were pretty speedy once the pending period was complete. e-wallets will be the same day, while VISA Direct payouts should take as little as 30 minutes to 4 hours! Now, that’s not bad, William Hill!

Safety features

One of the key things to consider when playing at an online betting site is whether or not it is safe to play at. We take a look at this for you.

William Hill really makes an effort here. In fact, they go above and beyond holding three different licences in the UK, Malta and Gibraltar, which is truly impressive.

If that wasn’t enough, the site is also protected using high-level TLS 1.2 encryption to keep all your data, both personal and banking, completely safe from third parties.

Safety facts

Auditing sealsN/A
Responsible gambling sealsBeGambleAware, Gamblers Anonymous, Gambling Therapy
LicencesHM Goverment of Gibraltar, MGA, UKGC
SSL encryptionTLS 1.2
Two-factor authenticationAvailable
Ever blacklisted?No
Deposit, wager, time, and loss limitsAll available
Cooling-off periodAvailable

The site also has strong, easily accessible responsible gambling tools and protocols in place. Additionally, there are numerous affiliate sites that provide helplines to their services as well.

Licensed by

  • hm government of gibraltar logo
    HM Goverment of Gibraltar
  • mga logo
  • gambling commission logo

Trusted by

  • begambleaware logo
  • gamblers anonymous logo
    Gamblers Anonymous
  • gambling therapy logo
    Gambling Therapy

Safety rating

91/100 Really excellent
  • High SSL encryption
  • Strong responsible gambling tools
  • Multiple licences
  • No RNG auditing info

I can’t stress enough here how impressed I was with the security offered up by William Hill. It truly is impressive. The only way it would get a higher score is having its own responsible gambling software like that available at Royal Panda.

As it is, the site still has strong responsible protocols in place and these are very easy to access on the site. There are even informative sections on how exactly to use these tools effectively. Absolutely love it.

To keep you safe, there is TLS 1.2 encryption which is almost impossible to break. This finally puts Ladbrokes and its 2048-bit enctyption in its place and is the only NZ sportsbook I’ve found that actually does one better than that bookie.

Better still, all of these features are carried over to all the other platforms too. So, you’re protected whether you use the William Hill mobile app, mobile browser site or the standard desktop version.

Customer support

There are many sportsbooks that appear to work well and, in fact, do work well. Nevertheless, it’s always a good idea to check out the different support options that are available to players.

Ideally, we’re looking for a sportsbook to offer at least three options for players to use. William Hill does one better and has four different contact options available.

These are available around the clock and include a live chat (found in the contact us section), telephone number, email and the option to get in touch via Twitter.

Support facts

Customer support availability24/7
Live chatYes
Email[email protected]
Contact number+800 3551 3551
On-page supportHelp section

If you don’t want to speak to someone, then you can start out by looking at the detailed FAQs in the Help section. It’s got a lot of information and may save you some time.

Support rating

88/100 Helpful and responsive support
  • 24/7 customer help
  • Social media contact options
  • Detailed FAQs
  • No sticky live chat

I’ll say it now, but once again William Hill has done itself proud. The online betting site is really great when it comes to answering any and all queries or issues you might have.

Okay, so I didn’t give it the top score but that’s because I had to go on a search for the live chat. I would prefer to have the chat available at the bottom of each page as a sticky button.

That being said, with four different options to get in touch, I really can’t complain that much. Impressively, like Betway there is also a phone line available. And, despite William Hill’s being in the UK, it’s a free phone, so you’re not going to get a big bill.

When you do talk to staff, they’re super friendly and helpful. This really makes a nice change from other sites such as Sportsbet which have some of the most unfriendly staff out there. A win again for William Hill.

William Hill sports app and desktop usability

Getting to grips with a more user-friendly interface is a must when playing online. We always look at the overall layout and design for this reason.

William Hill sportsbook mobile screenshot

First, despite the bookie offering a huge number of bets, the site’s overall look isn’t one of overcrowding. Everything is neatly arranged nicely on the left side of the page.

Sports are all listed alphabetically, and although no filters exist, this isn’t an issue. You can use the search function in your William Hill account, which works well.

Platform facts

Mobile appYes
Ease of navigationEasy
Search functionYes
Loading speed0.2 sec
UI and UX ratingExcellent
Other productsCasino, poker, bingo, lottery, esports

Finally, William Hill isn’t just about sports betting. The site has an impressive set of additional verticals for you to enjoy various betting options.

Play on devices

  • android logo
  • ios logo
  • linux logo
  • macos logo
  • windows logo

Platform rating

92/100 Fully functional and easy to use
  • Uncluttered design
  • iOS and Android apps
  • Tab for odds formats
  • Slightly outdated

I really do like the overall setup here, as it is very easy to use. The design isn’t too bad either in terms of the colour scheme, though it is a bit too white and blue for my taste.

Not to sound like a broken record, but I do wish more sites like this would have a dark mode and follow sportsbooks like PlayUp. Additionally, William Hill could do with a little bit of a revamp — it’s a bit dated.

Unlike 888Sport’s glitchy Android app, William Hill’s apps work well, and emulate the main desktop site nicely. If you don’t want to download the app, don’t worry, I tested the mobile browser version of the site, and everything works nicely there too.

I could log in to my William Hill betting account, claim free bets, enjoy enhanced odds, get a live stream and use the bet slip with the greatest ease. If it wasn’t obvious, I am a fan!


Is William Hill sportsbook good?

Yes, William Hill online is considered a very good sportsbook. It has an online sports betting market for each one of many different sports leagues from both domestic and international sporting events. Additionally, the site is very user-friendly, offering a simple design with intuitive navigation and a good mobile site and William Hill betting app to boot. Other reviews also give it a high rating, not just us.

Does William Hill let you cash out?

Yes, William Hill does let you cash out. The cash out option is a great way to get a profit on a bet before the match or game has finished. As such, this is only an in play option and cannot be used on regular bets. Being able to cash out is a really great way to improve your winning chances, so it’s a big plus that it’s an option here.

How long does William Hill sportsbook take to payout online?

Once you have managed to score a win, you’ll want to actually collect it. There are a number of different payment options you can use to do this. However, depending on the option you choose, the payout time will vary quite dramatically. For some, this can be as little as a day, but others can take up to five days, once the pending period has expired of course.

Does William Hill sport pay best odds guaranteed?

Yes, William Hill does indeed pay the best odds guaranteed for some of the more popular sports it offers. This means that you can expect to find some very competitive odds especially when it comes to things like horse racing, rugby union, football, the Premier League and tennis. Additionally, you can even get enhanced odds for some bets.

Who owns the William Hill sports betting site?

The William Hill website is owned and operated by WHG International Ltd. This company holds licences to operate the sportsbook in numerous different jurisdictions. It means that the site can operate incredibly well and offer enhanced odds and bet boosts to make your sports betting experience even better. Across the entire site, you will find excellent features too.

William Hill sportsbook review

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