About Time2play CA
A bunch of industry veterans came together in 2021 to combat false and sensationalised online casino information. Dissatisfied with the present state of casino comparison sites, we decided to disrupt the entire industry, and so, Time2play.com was born.
Forget about toplist positions that are sold to the highest bidders or better ratings for those that ask nicely. Here, we do things differently. Everything you see on Time2play is researched by experts and backed by real data. We do this because we believe that the casino industry deserves better – and, more importantly, so do its users.
Our mission
Our aim at Time2play is to be the most transparent and people-focused gambling review site in Ontario, Canada.
Serve the user
We provide honest and data-backed reviews, news, and blogs, featuring reliable insights from our expert reporters.
Unwavering integrity
We never compromise on our top spots. Our selection includes only the casinos we truly believe in, supported by substantial evidence and data.
Promote responsible gambling
We advocate for fair, secure, and responsible gambling and partner with reputable organizations that share these principles.
Raising the bar
Stay informed with the latest news with our comprehensive reviews from our team of expert reporters.
What we offer
Time2play provides a variety of comprehensive reviews, in-depth guides, and valuable resources to assist you in making informed decisions and engaging in responsible gambling.
Objective review
Explore 70+ reviews meticulously evaluated through our data-driven scoring system.
Three different rating systems
Benefit from our data-based expert scores, our proprietary Playscore, and ratings from readers.
Real ways to compare operators
On our platform, we compare operators across eight diverse categories and assess them using over 60 individual criteria.
Licenses and security
Check which casinos and sportsbooks are legal in Canada.
An expanding library
Explore our extensive resources to expand your understanding of payments, sports, casino games, softwares, and more.
News and guides
Stay updated with the latest news, gain insights from informative guides, and enjoy entertaining blogs to keep yourself informed.
Who we are
We are a group of people who have worked in the casino industry for a long time and want to see a change in direction to the shady way things have been done for years. All of us, from our content writers to our designers to our tech team, are united in bringing users the best and most honest gaming experience online.
We don’t just research articles and then stick the word “best” in front of everything here, we actually spend hours and hours researching and sifting through information that most people wouldn’t dream of looking for. We don’t treat our site as a production factory either — everything we publish takes time and is looked at by several experts before it makes it onto our site.
We've been featured in:
- PCMag
- AP
- MSN
- Chicago Tribune
- Business Insider
- The Motley Fool
- NBC
- TechRadar
- Digital Journal
- International Business Times
Reporters at Time2play
The Time2play team is at the forefront of everything that we do. It’s a diverse group of great minds all with a common goal — to create the best casino information platform for our users. Check out just some of the team below.
Content Editor
Technical Content Specialist
Head of Content
Advocates of responsible gambling
You can find our Responsible Gambling page with all the necessary info here. Always remember that help is never far away if you need it.
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ConnexOntario
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Gamblers Anonymous
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Gambling Therapy
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YMCA (Youth Gambling Awareness Program)
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RGC (Responsible Gambling Council)
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CAMH (The Centre for Addiction and Mental Health)
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Gam-Anon
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GamCare
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Play.Smart
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GamTalk
Real data you can trust
Our Time2play player score is determined by genuine user reviews and our expert rating is compiled using a proprietary casino testing process. Here are some of the data points we use:
Bonuses and offers
Payment methods
Responsible gambling and safety
Mobile gaming
Sports and markets
QMRA certification
Our commitment to trustworthiness is officially recognised by the QMRA certification for Canada.
Time2play obtained this important certificate after QMRA conducted rigorous compliance checks of our platform, confirming the following:
- Our platform only covers fully-regulated and Ontario-licensed gambling sites. We will never partner with or recommend platforms that aren’t approved by iGaming Ontario.
- The responsible advertising measures we have in place warn against underage gambling, and our content is only intended for audiences of 19+ years.
- We are fully committed to tackling problem gambling, giving our readers access to support organizations that can help with gambling addiction.
- Our coverage of operators and markets is objective, balanced, and straightforward. We want our readers to be able to make informed decisions based on facts.
- We never promote gambling as a solution to a player’s financial problems.
The journey so far
It’s been a hell of a ride to get to where we are today. What began as an idea between three friends to be the lighthouse of iGaming became one of the fastest-growing casino sites in the world. Check out how it happened below.
July 2020
Kay, Feda and Tim – the founders of Time2play Media – started deep discussions on how they could truly live up to being the lighthouse of the iGaming industry. The term BHAG was thrown around – the Big Hairy Audacious Goal.
September 2020
The founders then invited the Head of Product at KaFe Rocks (at the time), Alex, to discuss the BHAG. The outcome was the need to create a single, massive, honest iGaming brand. A website built on trust and on serving the users, not the other way around. Creating a brand that people worldwide could put their faith in.
December 2020 – March 2021
We worked with a design agency and the brand matured into Time2play. At the same time, discussions were held internally at KaFe Rocks in terms of how to go about the project. It was decided that it needed to be quite separate from the existing business. A new business unit was to be founded by April.
April 2021
Time2play kicked off with a small group of key players. The first hires were made from outside of KaFe Rocks with a focus on Tech and Product. Massive hiring began as Tech started working on turning the designs into something real for our users. We launched Time2play.com in the US shortly after.
July 2021
We launched our proprietary Playscore and Expert rating — a game-changer for the industry, allowing us to use real data to review and score each casino. We built more pages, create more content, and continued to build a product to serve our users.
September 2021
World domination began. We released Time2play in our first markets outside of the US: the Netherlands, Italy, and Switzerland. We hired international teams to produce world-class content for audiences across Europe.
May 2022
World domination takes no breaks. As we already established markets in nine countries, we continued to launch markets in Chile, Mexico, and Colombia. Time2play is now on three continents.
November 2023
After two years of rapid growth, Time2play Media is acquired by Gaming Innovation Group (GiG). Time2play maintains its iconic brand and operations under new management.
Today and beyond
The lighthouse shines brighter than ever. With users across multiple continents trusting our expert reviews and proprietary Playscore system, Time2play has become the go-to destination for transparent gambling information. As we look ahead, our commitment remains unchanged: to be the beacon that helps players make informed decisions in the world of online gambling.
Where we are
The Time2play headquarters are in Malta. But, as a fully remote company, our team operates from locations around the world. We have local experts in each market and a diverse team spanning more than 10 countries. Here are just some of the countries that house Time2play employees.
Places Time2play calls home
- USA
- Spain
- Germany
- Italy
- Netherlands
- North Macedonia
- Switzerland
- Portugal
- Malta
- Brazil
Dasha is a writer and editor with eight years of experience in copywriting and project management. Previously, she led content initiatives for well-known brands in iGaming and journalism, like EnergyCasino and Worldcrunch.
Currently, Dasha manages content publication and quality assurance across our digital channels, overseeing the editing, approval, and compliance processes in Canada.
