During her time at Time2play, Michaela discovered the perfect combination of her passions — sports, marketing, and gaming. Having worked for iGaming giants like Betfred and Novitana, Michaela brought a decade of industry experience to Time2play, where she served as our marketing specialist in-chief.
Michaela specialized in driving successful campaigns in Canada, advocating for responsible play through data-driven research and studies conducted across North America.
About Michaela Shaw
Michaela believes in blending creativity with analytics, and is always on the lookout for innovative ways to better inform our readers about responsible gaming, the industry’s latest news and trends, and the season’s hottest soccer fixtures.
If she’s not watching a match or brainstorming the next thought-provoking campaign for our Canadian readers, Michaela is listening to podcasts, writing, and exploring the world with her beloved pooch.
Head of Digital PR & Marketing - Time2play
2022 - 2023
Digital Marketing Manager - Novitana
2020 - 2021
Digital Marketing Manager - ATA Recruitment
2017 - 2019
Digital Marketing Executive (Casino) - Betfred
2014 - 2016