Canada’s biggest coffee drinkers by location and profession

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It’s no secret that coffee is heavily ingrained into Canadian culture. With Canada the only non-European country to make the list of the world’s top ten coffee consumers, we wanted to find out how much Canadians spend on coffee, what their favourite brands are, and which occupations drink the most coffee. 

We asked respondents across the country how much they spend on coffee per month to see which provinces and territories spend the most and least. Their coffee spending includes both wholesale coffee bags and take-out coffee. 

The biggest spenders in Canada are British Columbian residents – spending an average of $38.28 a month on coffee. Following closely behind, Ontarians spend $36.60 while Albertans spend $36.42 monthly on coffee. Nova Scotia and Newfoundland and Labrador residents tied for fourth with an average of $32.18 a month. New Brunswick tops off the top five list with an average of $30.88 a month on coffee. 

The provinces that spend the least on coffee per month are Quebec ($28.38), Manitoba ($28.02), and Saskatchewan ($22.06). Northwest Territories, Nunavut, Prince Edward Island, and Yukon were not accounted for due to a lack of data. 

The average spent on coffee per month across all of Canada is $35.21.

The downfall of Tim Hortons?

We summarized our data to see what each province and territory’s preferred coffee brand was. Despite the huge variety of brands that respondents gave, the majority of Canadians seem to prefer Starbucks more than any other brand. 

Alberta, Newfound and Labrador, Nova Scotia, and Ontario are clearly team Starbucks. Both Manitoba and Quebec tend to prefer private-label brands – coffee products that are created by a single company but sold and packaged by a client’s brand. British Columbia tends to drink from local coffee brands, Folgers for New Brunswick, and McDonald’s McCafe for Saskatchewan. 

Northwest Territories, Nunavut, Prince Edward Island, and Yukon were not accounted for due to a lack of data. 

Surprisingly, not enough respondents chose Tim Hortons as their favourite coffee brand despite it being tied to Canada’s national identity. Comparing Tim Hortons to Starbucks, perhaps Canadians are now prioritizing quality and taste over cost. 

Honourable Mentions

We asked residents how many cups of coffee they drink per day to see which province and territory consume the most. Canadians drink an average of 1.5 cups of coffee per day.

British Columbia ranks first with an average of 1.7 cups of coffee a day, while Alberta, Manitoba, and Saskatchewan tied for second at 1.6 cups per day. Both Newfoundland and Labrador and Ontario drink an average of 1.5 cups of coffee per day. Quebec averaged 1.4 cups per day and New Brunswick and Nova Scotia tied for last, at 1.3 cups per day. Northwest Territories, Nunavut, Prince Edward Island, and Yukon were not accounted for due to a lack of data. 

Respondents were asked where they typically drink their coffee – whether they drink at home, go to a drive-thru, a local coffee shop, etc. But 52.8% of Canadians say they drink coffee at home these days. They were also asked what their usual coffee order is. Black coffee (with/without milk) is the most popular go-to order across Canada. 

We took a deep dive and analyzed which professions drink the most and least amount of coffee per day (by average). Professions were divided into 22 different categories and we summarized our findings into the top and bottom three. 

The profession that consumes the most cups of coffee per day are those who are retired, at 2.6 cups a day. Those who work in construction and extraction ranked second, drinking 2.4 cups of coffee a day. Finishing third place, people that work in the life, physical, and social science field drink an average of 2.2 cups of coffee a day. 

The least caffeinated professions are those who work in the food preparation and serving industry – at 1.2 cups of coffee per day. Architecture and engineering professionals consumed an average of 1.1 cups of coffee a day. Students rank last as they consume an average of one cup of coffee per day. 

The average cups of coffee consumed per day across all 22 professions is 1.7.

According to all 22 occupations, Starbucks is their preferred coffee brand. The only group who told us they don’t drink coffee are those who are unemployed.

We also wanted to know which type of work setting tends to drink more or less coffee. Remote workers drink 1.7 cups of coffee, hybrid workers drink 1.6 cups of coffee, and in-office workers drink 1.5 cups of coffee per day.

Methodology

We surveyed 1,000 Canadian residents across the country. The average age of respondents was 34.6 years old. The average household income of respondents was $114,813.86. 

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