Gambling statistics 2021: The definitive guide
Last updated on Jun 16, 2022
This is the ultimate guide to gambling statistics. We cover all important topics and trends happening in this space - and we throw in an Easter egg or two as well.
So if you’re in it to get the complete overview of what moves and doesn’t in US-based gambling… this is for you.
The US has always been a leader when it comes to revenue from brick-and-mortar casinos, and the pandemic gave this area of income a good beating. The gambling industry in the US was one of many markets to be negatively impacted by restrictions imposed as a result of the COVID-19 pandemic (1). Gambling activity dropped with around 47% of regular gamblers saying they were betting less often due to the crisis, 23% at the same levels, and just 5% saying they were betting more. (2)
While sports betting increased by over 68% in 2020, no doubt as a result of that decision by the Supreme Court, with 19 States, plus the District of Columbia legalising sports betting. It was also hampered by Covid restrictions that severely reduced the amount of sporting events available to be one. We expect to see huge year on year growth in 2021 for American sports books. Some analysts are predicting that the combined sports and iGaming market in the USA will be worth $15 billion by 2025 and will have doubled by 2030. (3)
The COVID-19 pandemic actually had a positive impact on the online gambling sector, which saw exponential growth in 2020. All 30 states offering legal forms of gambling reported increased revenue over the lockdown period. It is considered possible that more states will legalize gambling activities as an outcome of the pandemic.
Concerningly, despite the rapid predicted growth In a recent survey conducted by Time2play (4) on attitudes towards gambling in American Citizens fewer than 20% of respondents said they were a little worried about the increasing number of states legalizing gambling and almost 42% were not worried at all.


While playing at online casinos remains restricted to New Jersey casinos, Pennsylvania, Delaware, Michigan, and West Virginia. Since 2018 legal sports betting has extended to 19 States (5). With more potentially on the way as operators and major media companies to create partnerships to further integrate sports betting into the sporting world. August 2020 saw the first sportsbook open inside a sporting venue at the home of Washington Capitals in downtown Washington DC. In August 2021, the Chicago Cubs announced it will be building a 2 story extension on Wrigley Field that will house its sportsbook.
Interestingly, an independent survey carried out by Time2play in August 2021 found that almost no respondents claimed that they had taken part in sports betting over the last few months. On the other hand, 497 participants claimed that they had participated in the lottery in the previous year. Indicating that this is still a very immature market. Especially as the survey also found that 50.65% of respondents had never placed an in-game or live sports bet. (6)
State level revenues
According to the survey carried out by Time2play, 43.44% of the respondents preferred to play at physical casinos, while just 15.38% played at online casinos. 27% of respondents enjoyed playing at both. This means that most US players still only favor playing at brick-and-mortar casinos. One of the reasons for this could be the overall live experience of being in a physical casino with all the sights and sounds that it brings. Although perhaps the more traditional players will be tempted online by new live casino offerings.

Despite being predicted to account for 50% of all global online gambling sales by 2023 (7), live casino is still very much in its infancy in the States, with only operators in New Jersey, Michigan and Pennsylvania able to offer players that authentic live dealer experience. That seems set to change though with top providers such as Evolution and Playtech opening up live casino studios in New Jersey, Pennsylvania and Michigan in the past three years.

Many more trends define the gambling market these days. As more and more American gamblers join the game, more and more US player trends appear.
We cover the most prominent ones in the following. As well as some that are simply just interesting for anyone looking for gambling statistics.
Trust us, these go way beyond just who has the best no deposit casino bonuses or the top mobile US casinos! Discover more below.
Even more US player trends
Going beyond the most important trends and gambling statistics, there are many more potential topics of interest.US online gamblers are younger than the global average
+Online gamblers tend to be younger in the US than in the rest of the world, although this demographic could be skewed for a reason. There is a thriving grey/black market for gambling in the US, the economy of which is unquantifiable due to its illicit nature.
While regulated online betting and gaming is new to many states, there has been widespread unregulated online activity in the US for many years now. Consequently, the age distribution of online gamblers in the US is at the younger end of the scale than in other countries, with 52% in the 18-34 age range.
The table below shows the age ranges of American adults who gambled online for money in the 12 months prior to the 2021 study, compared to the global average: (24)
70% of gambling revenue came from mobile gambling in 2020
+Along with user-friendly apps, companies in the online gambling space are heavily investing in Artificial Intelligence (AI) to improve overall user-experience (U/X). AI allows for the personalization of apps to analyze gambling preferences and offer customized content accordingly.
AI also improves improved customer support, with chat-bots to quickly resolve queries and access to comprehensive playing stats. Behavior patterns that suggest fraudulent activity can also be identified using AI technology, which significantly reduces the risk for gambling firms.
Rapid developments in technology are also fueling growth in online gambling, with augmented and virtual reality software, providing users with a more immersive and realistic experience.
In addition to high-tech updates, gambling firms are employing their own tactics to gain more online users. Some provide free to play (F2P) products, often referred to as ‘freemium’, which generally have limitation on the user’s experience. Although no money is made from the F2P game directly, add-ons and upgrades that unlock extra features for the users attract healthy revenues. (27)
Breakdown of gambling preferences by age group in the US
+The question asked in a June 2021 YouGov survey was: Which, if any of the following are you likely to do in the next 30 days? (<a href="/gambling-statistics/#sources">44</a>)
Monthly Spend Across Gambling Categories
What is the most popular online casino game by downloads?
+Coin Master is described as a casual slot game, with a user experience targeted at a younger demographic. It was the most downloaded casino game in the world in May 2021, generating almost 7.2 million downloads. However, the game has courted much controversy from parent groups because it involves spinning a wheel to win coins and introduces the adult theme of gambling to young children.
The consumer group Internet Safe Education, (ISE) is concerned that the main focus in Coin Master is on using a slot feature to earn coins. It urges parents to be aware of the many in app purchases the come with the game, with frequent prompts for money in order for the player to progress.
Despite these reservations, Coin Master seized the lion share of the download market in May 2021. (40.1)
The most popular casino gaming apps worldwide rank as follows:
Most popular ways to gamble in the US 2021
+One in five Americans choose to gamble in casinos
+Annual consumer spending on commercial casino gaming
+Slots remain online casino game of choice for US gamblers
+As of the fourth quarter of 2020, the leading casino slot gaming app in the United States was Slotomania Vegas Casino Slots. The app accounted for 7.85% of iOS revenue in the slot casino games sub-segment. Slotomania has been around for a decade and was developed by an Israeli digital entertainment company, Playtika.
The slot game’s success is attributed to its monetization strategy that uses a blend of mechanisms that make the game fun, addictive and profitable. An example is a rare jackpot reward, which is when a rare but substantial jackpot is awarded on a random spin.
Slotomania has a progressive rare jackpot reward, which increases every time a player spins a specific slot machine without winning the jackpot. The rare jackpot reward is a highly effective mechanism to motivate players to keep spinning. This is the secret of Slotomania’s massive success, albeit in questionable in terms of encouraging problem gambling.
Slotomania is significantly more popular among online gamblers than any other casino slot game. In 2020 alone, revenues from the game brought $332mn to Playtika’s coffers. Since the game’s creation, Slotomania has been downloaded 87.6 million times, generating $1.64bn in revenue.
The top ten slot gaming apps in the US as of Q4 2020 by revenue share:
Smartphones are the most popular devices for online slots
+Average bets placed PER BET for casino games online
+Most gamblers in the US bet up to US$10 per bet on online casino games (26%). 23% of gamblers bet on online casino games with no real money, known as Free to Play or F2P games. Although F2P games are generally designed to be played for nothing, there are various mechanisms within the game to create revenue streams by tempting players to stay locked-in to the action.
How online gamblers find a betting platform
+More than half US online gamblers follow gambling companies on social media
+With social media ads being the most successful medium for promotion for gambling companies, it is not surprising that 55% of American online gamblers follow them on social media. In terms of popularity, the social media channels most used to follow gambling companies are ranked as follows:
Around 35% of American online gamblers use social media but don’t follow gambling operators, and 9% don’t use social media at all.
More Americans than Ever Playing Poker Online In the US
+Poker Leads Cards Casino Gaming Apps in the US by revenue share
+Key US gambling trends by state
It’s no secret that introducing different online verticals into the US has been an ongoing struggle. The US casino industry is like a spaceship that’s been waiting to take off for some time.
With many brick-and-mortar establishments having to remain closed due to the pandemic, several operators accelerated their digital operations. Many others have taken pains to expand the online portfolio that they already had to keep their players engaged. It would also be impossible to ignore the impact the sports betting vertical and the legalization of it in several states between 2019 and 2020 has had on the US online gambling scene.
Let’s take an even closer look at the top US states for gambling and which trends they currently represent.

Further interesting sports betting statistics
Online sports betting to overtake land-based sportsbooks by 2025
+The sports betting industry in the United States is growing with relative speed, with more states in the process of introducing their own gambling regulations. In 2025, online sports betting revenue is forecast to reach $5bn, while land-based sports betting revenue is predicted at $1.5bn (55). This reflects the general trend towards online gambling that is seen in other segments of the industry in the US and is set to continue.
In terms of the most popular sports betting services used by gamblers in the US, DraftKings came out on top in 2020 with 50% of the market share. FanDuel followed close behind, however, with 45% reporting that they used the service. Because most sports betting takes place online in the US, revenues are forecast to reach nearly three times as much as land-based casinos by 2025 (56).
Age of sports betting and fantasy app users in 2021, by company
+(59)
Gender gap remains consistent in sports & fantasy sports gambling sector
+Sports betting and fantasy sports are generally lumped together in the gambling industry sub-segment, mainly because sports gamblers tend to bet on both. However, the same gender gap appears in this gambling arena, with the smaller female demographic showing similar preference for wagering on both sports and fantasy sports (61).
Ethnicity of sports betting and fantasy app users in the US 2021
+According to research among gamblers from different black and white racial groups, African Americans were shown to be 96% more likely to exhibit problem and pathological gambling (PPG) than Caucasian Americans, (45%). This potentially explains why there is more hesitancy for gambling among black Americans, and could represent cultural attitudes towards gambling in general. Another factor could be the gap in earnings between the two ethnic groups (<a href="/gambling-statistics/#sources" >63</a>).
As of March 2021, the ethnic distribution of sports betting and fantasy app users as averaged across six companies* stood as follows (<a href="/gambling-statistics/#sources" >64</a>):
Breakdown of Preferred Betting Methods for NFL Games in 2021
+<p>While NFL betting is projected to be up across all wagering methods, betting with online sportsbooks is expected to see the largest increase over 2020 while illegal bookies are expected to see the slowest growth:</p>
<p>· 21.7 million American adults were expected to bet on the 2021 NFL season casually with friends, up 31% from 2020.<br />
· 19.5 million via online wagering, (legally and illegally), up 73% from 2020.<br />
· 14.6 million projected to participate in a paid fantasy contest or other type of pool competition, up 69% from 2020.<br />
· 10.5 million expected to use a physical casino sportsbook, up 58% from 2020.<br />
· 6.7 million to place a bet with a bookie, up 13% from 2020.</p>
<p>The research from the American Gambling Association also shows sports betting’s significant value to the league, with 37% of NFL fans planning to wager on this year’s NFL season, including nearly half (47%) of self-described avid NFL fans. Moreover, 44% of all Americans and 63% of NFL fans believe that in-venue sportsbooks will add entertainment value to attending sporting events in-person.</p>
<p>21% of fans from the Northeast of America are most interested in betting on the NFL, followed by the West (18%), Midwest (17%) and South (15%). The NFL has 32 teams in its league and has shown a strong intention to capitalize on the potential of sports betting to drive fan engagement (<a href="/gambling-statistics/#sources" >67</a>).</p>
US offline gambling stats
Despite the widespread closures of land-based casinos due to COVID-19 in 2020, gamblers hitting the tables and slots in person as restrictions are lifted, has given a much-needed boost to the industry.
According to figures published by the American Gaming Association in August 2021 (90), commercial casinos in the US had their second best financial quarter in history. The only possible drag on record-breaking revenues is the possible emergence of a new and more contagious variant of COVID-19.
The data shows that casino revenues were at $13.6bn in the second quarter in 2021, which nearly equals the entire revenue from US casinos last year when there were widespread closures.
Record-breaking year for US offline casinos
+It is very clear at this point in 2021, that this will be the best ever year for American land-based casinos. In fact, casinos across the nation are on target to surpass 2019 ($43.6bn) to become the highest-grossing year ever. Casino gaming is legal in 44 states with the addition of four states in the last five years, which has contributed significantly to market growth.
Despite the slow start due to lingering shutdowns and substantial operating restrictions early in the year, 2021 is on track to become the highest-grossing year in the history of the gaming industry, having generated $24.8 billion in revenue in the first six months.
The data strongly implies that although online gambling surged ahead while land-based casinos suffered last year, it is very evident that there is still a great deal of enthusiasm for playing in person in 2021.
“These first half results are truly remarkable," said Bill Miller, CEO of the American Gambling Association. “COVID-19 is not yet in the rearview mirror, but I’m confident the record first half of 2021 has laid a strong foundation for the industry’s full recovery.”
Currently, all commercial casinos in the 25 states that have them are open and operating without capacity restrictions. Although sports betting and internet gambling kept the casino industry buoyant last year, revenue in 2021 is clearly being fueled by in-person gambling in land-based casinos.
500% revenue growth for offline casinos
+According to the American Gambling Association (AGA), gaming revenue in the second quarter of 2021 grew by almost 500% compared to the same period last year, when COVID-19 impacted the industry.
This growth was mainly driven by strong gambler spending trends, with many people having increased disposable funds as a consequence of being unable to spend money on leisure and entertainment during 2020. Casinos were also able to increase capacity after reopening, which accommodated the surge of gamblers seen in the second quarter of 2021.
Other segments of the wider hospitality industry in the US such as live entertainment, dining, hotel bookings, meetings and conventions - including the international market – have not as yet fully rebounded in the second quarter, unlike the gambling sector (92).
Notion that land-based casinos are dead unjustified
+It is worth noting that there is considerable scope for growth in gaming revenue, despite the record-breaking performance in the first half of 2021. This is because of the state reopening guidelines that limited capacity, offerings and amenities at the start of the second quarter of 2021.
When Q2 began, 15 of 25 states—home to three-quarters (345 of 463) of US commercial casinos—restricted capacity to no more than 50%, but all had fully reopened by the close of the quarter (93).
The COVID-19 shutdowns and regulations involved in reopening some months later have shown not to dampen the enthusiasm of in-person gamblers. The data supports the view that experience of playing in land-based casinos has even more appeal for gamblers this year than it did before the pandemic-related closures of 2020.
The recent revenue reports also suggest that land-based casinos are set to make a quick recovery from the COVID-19 crisis. In March of 2021, casinos in Maryland and Pennsylvania reported their best compound growth rate (CGR) ever, with Atlantic City and Nevada posting best gaming months since the beginning of the pandemic (94).
The increasing appetite for in-person gambling seen in 2021 is despite the almost meteoric rise of online gaming. Throughout 2020, online gambling supported the industry as a whole, as gamblers were forced out of casinos and onto their devices. The record-breaking revenues achieved in the first six months of 2021 give a strong indication that land-based casinos are far from dead.
American approval of gaming grows as industry expands
+According to the AGA, around 65% of American adults view the gambling industry as a positive economic contributor, providing high-quality jobs across a wide range of skillsets. 73% supported moves to legalize sports betting in their respective state (95.)
American adults also view gaming as a good community partner in terms of supporting the state economy. Around 7 in 10 American believe the industry behaves responsibly, with the majority (57%) stating that casinos give back in the communities where they operate.
The trust level among Americans in regard to the gambling industry has improved considerably in recent years, increasing by almost 40% since 2018. Furthermore, almost 80% of Americans who had gambled in the past year say they are aware of the resources provided by the industry to ensure responsible gaming.
Of this gambling majority, three-quarters identified specific measures such as deposit limits, casino employee training and time limits as being the most effective responsible gambling measures (96).
Land-based casinos historically perform consistently
+Consumer spend in commercial casinos boosted in 2021
+Offline gambling in the US vs the world
+The best performing US commercial casino markets
+Since changes to Federal law in 2018, which lifted the lid on sports betting in the majority of US states, the commercial casino market’s landscape is starting to shift. Going forward, fortunes of each respective state are expected to improve considerably, as legal gambling becomes more widespread.
In the meantime, Las Vegas Strip holds the crown as the top performing casino market, with a considerable lead. Continuing changes to the overall market dynamic in the US in the coming years, could see Vegas relegated from the top spot as the competition heats up(<a href="/gambling-statistics/#sources">100</a>) .
Sports betting in commercial casinos takes off in 2020
+Green shoots of recovery for non-hotel casinos in US
+US non-hotel casinos starting to hire again after pandemic
+Non-hotel casino businesses see modest improvement
+Casino hotels segment takes a beating from COVID-19 in 2020
+Dramatic declines in casino hotel sector
+Casino hotels expected to rebound with strong performance in 2021
+Casino hotel employment expected to improve in 2021
+The American hospitality industry was perhaps the most ravaged by the coronavirus pandemic, with 141,340 workers in the hotel casino segment alone becoming out of work in 2020. This represents a loss of one in three jobs in the segment, with just 294,790 employees remaining, 33% fewer than in 2019.
In 2019, employment levels in casino hotels were at their highest number in ten years, with 436,130 staff working in the segment. Despite the significant reduction to the labor force a strong start to 2021 has resulted in the casino hotel sector being forecast to have 401,770 employees on the collective payroll, representing growth of around 27% on last year.
Tribal casinos do not contribute to the state through taxes
+Native American tribal casinos are permitted to operate a full range of services without paying taxes to the government. There are certain stipulations that ensure casinos pay local states a share of the profits, although they are not based on taxation and depend on market performance.
However, state legislators recognize that tribal casinos contributed positively through the economy through indirect routes. In particular, tribal casinos improve employment in the areas they operate, while also providing opportunities for local small businesses through outsourced services such as catering for example.
Tribal casinos contribute towards social development
+Under IGRA legislation, Native American casinos are obliged to support local tribal economies by investing profits to improve infrastructure or support charitable organisations. The economic clout of US tribal operators is expressed in the numbers, which show that the segment generates more than 44% of the overall US gaming revenue. Additionally, seven out of the top ten states with the highest gaming revenue include tribal gaming.
California has the most tribal casinos in America
+The state that accommodates the most tribal-operated casinos is California. In the state of California, there are a total of 72 gaming facilities, 86.5% or 63 or which are owned by federally recognized tribes. It is hardly surprising that California contributes more than 25% to the overall tribal gaming revenue in the US year-on-year.
Hotel occupancy rate in Las Vegas to rebound in 2021
+With a population of over 1.5 million, Las Vegas is the most densely populated cities in the state of Nevada. Vegas is well-known for its gambling, dining, shopping and nightlife which draws millions of domestic and international tourists each year. However, the market was hampered by growing cases of COVID-19 infections in 2020, and the repercussions they caused to tourism.
As a consequence of travel restrictions and closures imposed in response to COVID-19, Las Vegas revenues fell considerably during 2020. Hotel occupancy for the year stood at 42.1%, reflecting a decline of almost 47% on the previous year.
Macau makes 10x more revenue than Vegas per visitor
+When most people think of the idyllic casino city, they think of Las Vegas. Times have changed, however, and the Chinese city of Macau is now at the summit of the gambling league. Massive investment in line with China’s economic rise and the opening of impressive new venues has led to incredible growth in the casino industry.
Last year, Macau’s casinos had a $38 billion turnover – over six times what Las Vegas took in. Interestingly, gambling revenue is significantly higher in Macau than Las Vegas on an individual level. In 2012, revenue per visitor was $1,354 in Macau while it was just $156 in Las Vegas. Why?
Unlike Las Vegas where the bulk of gambling revenue comes from throngs of visiting tourists, Macau manages to attract so called “high-rollers” – Communist Party officials and wealthy businessmen. Unlike the highly regulated casinos in the United States, those in China are quite lax – gamblers are not asked too many questions about the origin of their wealth.
Australia had the second highest gambling revenue per visitor in 2012 at $736. Singapore comes third, with $446, providing further proof of an impressive Far Eastern boom in the gambling industry.
Global gambling statistics
Globally, the pandemic left its mark with a year on year decline of 13% in the overall gambling market in 2020, despite an 8.8% growth in the global iGaming market during the same period. Along with physical restrictions preventing sporting events and visiting bricks and mortar casinos. Several well-established markets, such as Germany, Italy and Spain increased regulation around advertising and customer communications. The debate surrounding the wisdom of these changes continues and it is undoubtedly going to take time for the dust to settle and for us to get an accurate reading of how things will affect the players of these countries in the long haul.
In 2017, the United States barely made the top ten list of countries with the largest gambling losses per person. With the average American gambler losing $421 per year compared to the table-leader Australia, whose citizens lost an average of $958 (30). Back then the total gambling revenue for the US was $76.59 billion, thanks to several interesting changes in the past few years, that market is predicted to grow exponentially and those losses per person will be set to grow alongside them.


Increased global digitalization has made the online gambling market accessible to a much wider global audience, however. As a consequence the online gambling market is growing exponentially and is expected to attract $92.9bn in annual revenue by the end of 2021 - the actual numbers will be released early next year.
This represents growth in the online gambling market of almost 65% on 2019, when revenues for the sector were recorded at $58.9bn. (31)
By 2025, the global online gambling market is projected to be worth $113.12bn. (32)
Social casinos
Social Casinos which feature free-to-play gambling like games have been increasing in popularity throughout the world and especially in the USA, which accounts for 70% of the global market.

Potentially another vertical set to drive growth in the US market as our survey found that 84.35% of respondents had never played at a social casino. And while you can’t cash out with real money from a social casino 75.23% of our respondents still considered it gambling.

So, how is the rest of the world doing, according to casino statistics?
While the US continues to battle to gain online ground, most of Europe is rethinking and reworking what has already been legal for some time. The United Kingdom especially is constantly revising its positions on regulation. One of its most interesting moves has been the ban of using images or characters which may appeal to kids in its casino marketing a few years ago. (33)
Europe dominates the international online gambling market with 54% of the total, and since the UK’s revenue makes up 15% of that total, it is clear to see that it still takes the cake when it comes to the world of online gambling. Below we will be looking at some of the leading European players in more detail. (34)
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