Michaela Shaw has over a decade of experience in the iGaming industry, previously working for iGaming powerhouses like Betfred and Novitana.
She is deeply passionate about sports, marketing, and gaming, and constantly seeks innovative ways to stand out in the highly competitive market.
About Michaela Shaw
Michaela’s professional journey spans leading PR and marketing initiatives, campaign management, and content editing. At Time2play, she specialized in root-to-branch market research and entertainment insights for players and punters in the United States.
A big dog lover, Michaela delights in sharing pictures of her beloved pooch and spends her leisure time engaging in writing, reading, and podcast listening.
Professional journey
Head of Digital PR & Marketing - Time2play
2022 - 2023
Digital Marketing Manager - Novitana Limited
2020 - 2022
Digital Marketing Manager - ATA Recruitment
2017 - 2019
Digital Marketing Executive (Casino) - Betfred
2014 - 2017
Education
BA in International Journalism - University of Liverpool
2010 - 2013
