Michaela Shaw

Former contributor
  • Public relations
  • Brand marketing
  • Soccer betting
Michaela Shaw

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Michaela Shaw has over a decade of experience in the iGaming industry, previously working for iGaming powerhouses like Betfred and Novitana.

She is deeply passionate about sports, marketing, and gaming, and constantly seeks innovative ways to stand out in the highly competitive market. 

Michaela Shaw

About Michaela Shaw

Michaela’s professional journey spans leading PR and marketing initiatives, campaign management, and content editing. At Time2play, she specialized in root-to-branch market research and entertainment insights for players and punters in the United States.

A big dog lover, Michaela delights in sharing pictures of her beloved pooch and spends her leisure time engaging in writing, reading, and podcast listening.


Professional journey

Head of Digital PR & Marketing - Time2play
2022 - 2023

Digital Marketing Manager - Novitana Limited
2020 - 2022

Digital Marketing Manager - ATA Recruitment
2017 - 2019

Digital Marketing Executive (Casino) - Betfred
2014 - 2017


Education

BA in International Journalism - University of Liverpool
2010 - 2013

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