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About Time2play NZ

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Checked by Dasha G.

A bunch of industry veterans came together in 2021 to combat false and sensationalized online casino information. Dissatisfied with the present state of casino comparison sites, we decided to disrupt the entire industry, and so, was born. 

Forget about toplist positions that are sold to the highest bidders or better ratings for those that ask nicely. Here, we do things differently. Everything you see on Time2play is researched by experts and backed by real data. We do this because we believe that the casino industry deserves better – and, more importantly, so do its users. 

Our mission

Our aim at Time2play is to be the most transparent and people-focused gambling review site in New Zealand.

  • Icona Pollice

    Serve the user

    Users can access honest and data-backed reviews, news, and blogs, which feature reliable insights from our expert reporters.

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    Unwavering integrity

    Our top spots are not for sale. We only showcase casinos that we genuinely believe in, backed by substantial evidence and data.

  • Diamond

    Promote responsible gambling

    We promote fair, secure, and responsible gambling and collaborate with reputable organizations that uphold the same principles.

  • Betting Trending

    Raising the bar

    Stay up-to-date with our team of expert reporters’ latest and comprehensive reviews.

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What we offer

Time2play provides a variety of comprehensive reviews, in-depth guides, and valuable resources to assist you in making informed decisions and engaging in responsible gambling.

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    Objective review

    Discover over 60 reviews that went through our data-driven scoring system.

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    Three different rating systems

    Benefit from our data-based expert scores, our proprietary Playscore, and ratings from readers.

  • Estadisticas

    Real ways to compare operators

    Our platform compares operators across eight diverse categories and evaluates them based on over 60 individual criteria.

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    Licenses and security

    Check which casinos and sportsbooks are legal in New Zealand.

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    An expanding library

    Expand your understanding of payments, sports, casino games, their developers, and other related topics with our comprehensive resources.

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    News and guides

    Stay updated with the latest news, gain insights from informative guides, and enjoy entertaining blogs to keep yourself informed.

Who we are

We are a group of people who have worked in the casino industry for a long time and want to see a change in direction to the shady way things have been done for years. All of us, from our content writers to our designers to our tech team, are united in bringing users the best and most honest gaming experience online.

We don’t just research articles and then stick the word “best” in front of everything here, we actually spend hours and hours researching and sifting through information that most people wouldn’t dream of looking for. We don’t treat our site as a production factory either — everything we publish takes time and is looked at by several experts before it makes it onto our site.

We’ve been featured in:

  • PCMag
  • AP
  • MSN
  • Chicago Tribune
  • Business Insider
  • The Motley Fool
  • NBC
  • TechRadar
  • Digital Journal
  • International Business Times

Reporters at Time2play

The Time2play team is at the forefront of everything that we do. It’s a diverse group of great minds all with a common goal – to create the best casino information platform for our users. Meet our team!

Portrait of Elena

Technical content specialist

Elena Ivanovska

Dasha's headshot

Head of content

Dasha Goncharova

Advocates of responsible gambling

You can find our Responsible Gambling page with all the necessary info here. Always remember that help is never far away if you need it.

To continue to support responsible gambling, Time2play has partnered with Gamban. The partnership prioritizes users by reducing gambling harm through the Gamban app. 

  • gamblers anonymous logo
    Gamblers Anonymous
  • gamtalk logo
  • gambling therapy logo
    Gambling Therapy
  • gamcare logo
  • GamBlock
  • responsible gambling council logo
    RGC (Responsible Gambling Council)
  • Gordon Moody Association
  • gam-anon logo

Real data you can trust

Our Time2play player score is determined by genuine user reviews and our expert rating is compiled using a proprietary casino testing process. Here are some of the data points we use:

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    Bonuses and offers

  • Video Slots

    • Games and software providers

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    Payment methods

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    Responsible gambling and safety

  • Mobile gaming

  • soccer

    Sports and markets

The journey so far

It’s been a hell of a ride to get to where we are today. What began as an idea between three friends to be the lighthouse of iGaming became one of the fastest-growing casino sites in the world. Check out how it happened below.

  • legal-document

    July 2020

    Kay, Feda and Tim – the founders of Time2play Media – started deep discussions on how they could truly live up to being the lighthouse of the iGaming industry. The term BHAG was thrown around – the Big Hairy Audacious Goal.

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    September 2020

    The founders then invited the Head of Product at KaFe Rocks (at the time), Alex, to discuss the BHAG. The outcome was the need to create a single, massive, honest iGaming brand. A website built on trust and on serving the users, not the other way around. Creating a brand that people worldwide could put their faith in.

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    December 2020 – March 2021

    We worked with a design agency, and the brand matured into Time2play. At the same time, discussions were held internally at KaFe Rocks in terms of how to go about the project. It was decided that it needed to be quite separate from the existing business. A new business unit was to be founded by April.

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    April 2021

    Time2play kicked off with a small group of key players. The first hires were made from outside of KaFe Rocks with a focus on Tech and Product. Massive hiring began as Tech started working on turning the designs into something real for our users. We launched in the US shortly after.

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    July 2021

    We launched our proprietary Playscore and Expert rating — a game-changer for the industry, allowing us to use real data to review and score each casino. We built more pages, create more content, and continued to build a product to serve our users.

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    September 2021

    World domination began. We released Time2play in our first markets outside of the US: the Netherlands, Italy, and Switzerland. We hired international teams to produce world-class content for audiences across Europe.

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    May 2022

    World domination takes no breaks. As we already established markets in nine countries, we continued to launch markets in Chile, Mexico, and Colombia. Time2play is now on three continents.

  • Brown bag, stacks of coins, and an upward arrow

    November 2023

    Following Time2play Media’s accelerated growth, the company is acquired by Gaming Innovation Group (GiG). Time2play’s iconic brand continues with unaltered vision and strategy under new management.

A globe showing the working locations of Time2players

Where we are

The Time2play headquarters are in Malta, and our offices are at this exact address:

3, Emm’s Lodge
Triq Il-Qasab
San Ġiljan SGN 1719

But, as a fully remote company, our team operates from locations around the world. We have local experts in each market and a diverse team spanning more than 10 countries. Here are just some of the countries that house Time2play employees.

Places Time2play calls home

  • USA
  • Spain
  • Germany
  • Italy
  • Netherlands
  • North Macedonia
  • Switzerland
  • Portugal
  • Malta
  • Brazil

Be part of Time2play

We are always looking for great talent to join the Time2play team. If you’re up for the challenge and like a fast-paced and fully flexible working environment, check out our careers page for current openings.

Want to join our team? Click the link below to view our current job openings.

The Time2play team at a Mediterranean villa
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