Expert verdict

With an overall score of 82%, a part of me is just a little bit disappointed that a giant such as bet365 did not score higher.

Still, there’s a lot more to celebrate than there is to scoff at. The parlay bonuses are great, and it’s nice to get early payouts and still have them count as a win for parlays. More chances to stack those wins and get that coveted 70% bonus.

The number of sports is staggering at 34 options, and the inclusion of virtual sports is a very nice touch. I’m still admittedly a little bit salty over not seeing any esports or politics but hopefully, this simply means that New Jersey will get them later on down the line.

The incredible amount of tools given with cashing out and editing bets is also a huge bonus. It’s a shame that there are no real options for experienced players other than parlays, but what there is has clearly been polished to a shine. Throw in the other tools all used to keep the players safe with spending limits and time outs, as well as a strong SSL encryption, and you’ve got yourself a sportsbook that is both fun and safe to use.

There are certainly a few caveats. The average welcome offer and payouts, and the many issues on the platform all chip away at bet365’s score. Still, this player-favorite bookie ticks all the must-have boxes. With parlay boosts and early payouts in tow, there’s little to scoff at.

However we can confidently say that this sportsbook has a lot more good than bad, and I look forward to seeing bet365 recreate its explosive growth in the USA.

bet365 online sportsbook state availability

Bet365 is available in New Jersey, Ohio, Virginia and Colorado. It launched in New Jersey first but in 2022 and 2023 it expanded to three more states. The site experience is the same for all four states. The only difference is the quantity of sports available to bet on. 

bet365 bonuses: $200 in bonus bets

Click on the bet365 online sportsbook site and you’ll see ‘New Customer Offer’ – offering up to $200 worth of bonus bets. All you have to do to claim the money is deposit $10 into your account and place a $5 qualifying bet. Sounds good, right? Well, it is. The only real catch is that the money will be credited to your Bonus Bets.

But $200 in bonus bets isn’t exactly chump change, and it’s always nice to be able to gamble without risking your own cash. However, when it comes to welcome bonuses, compared with other sportsbooks it’s a little on the lower end. Borgata, for instance, offers new players a risk-free first bet offer of $1000, a lot more than the amount bet365 is offering. Our betting offers page covers more of the good stuff running around the US sports betting scene.

Players will also need to bet the money on odds of -500 or greater. We should note here that bet365’s bonus bets are non-withdrawable — you can withdraw your winnings, but not your stake. Also, risk is excluded from any returns, the bonus can’t be used for some bet types such as the parlay bonuses, and it’ll expire in 90 days if the player’s account is inactive.

Alternatively, players can instead choose to have a first-bet safety net option. If their first bet loses the wager will be refunded in bonus bets, up to $1,000. Keep in mind that bonus bets expire in seven days, so don’t hold onto them for too long.

Bonus facts

Bet365 does have a considerable amount of other offers available, mainly a sizable amount of early payout offers which we’ll go over in more detail in the expert section below. 

Additional bonus details

Sports and markets at the bet365 sportsbook

A preliminary scroll through bet365’s sports options will initially show 22 different sports. These range from the more popular choices such as football, basketball, and baseball, to the slightly more niche options such as golf, cricket, and snooker.

This at first all seems pretty standard. However, upon closer inspection, a user may notice that there’s  a separate section, exclusively for virtual sports. Here there are 12 more options. Some are virtual alternatives to sports already listed such as football and basketball, whilst some other sports are completely unique to the virtual sports section — like horse racing and greyhounds. 

Sports facts

There’s also an impressive number of betting options on display, with both football and basketball clocking in at 100+ markets. Football itself is at 147 markets, only 3 shy of the 150 mark. Bet365 is pulling out all the stops here, and its recent addition (at the time of writing) of virtual soccer to its roster of sports shows that it doesn’t intend to slow down anytime soon.

At present bet365 online sportsbook is all about sports. Meaning there isn’t anything else to bet on other than sports. Sectors such as esports or politics are unfortunately omitted from this sportsbook, so players wishing to bet on those will have to look someplace else.

Betting features at bet365

So far, bet365 has been giving an average showing but here is where it starts to really shine. The sportsbook has a number of impressive features that let it show off what it can really do.

Cashout? Check. Bet Builder? Check. Live streaming and live betting? Check and check. It’s all here, and each one is decked out with a few extra quality-of-life options. Now players can partially cash out their bets, leaving that little bit in just in case they think they might have a shot after all. The bet editor also lets them add, swap, or remove selections from a bet after it has been made. There’s even a handy, easy-to-access schedule of daily events so that you can plan ahead. Bet365 is so dedicated to making the player’s life comfortable, I’m surprised it doesn’t come with a free onesie.

Feature facts

On the bet365 online sportsbook streaming and betting has its own little section, with ongoing data constantly being updated to help the player make better decisions. The layout also makes placing a bet quick and efficient, even while keeping one eye glued to the game.

bet365 sports betting odds

We’ve taken a look at the average payout percentage that bet365 has to offer, and from what we’ve seen, what’s on offer here is exactly that: average.

Bet365 clocks an average of around 94% in its general payouts, across the board. On the one hand, this certainly makes life a little bit easier. No need to stay worrying too much about which sports have the best payout if they’re all roughly the same. However, 94% is hardly a stellar number. It’s only slightly above the 93% which we like to classify as ‘low tier’. It’s not terrible, but it’s not great either.

Odds facts

The good news is that live payouts are not too far off, clocking in at around 93%. Seeing as how live payouts are usually quite a bit less in exchange for the added edge of seeing the sport play out live, it’s nice to see that the live payout of bet365 is not trailing too far behind.

Payment methods at bet365

Bet365 starts to make up for its payouts and bonuses with a more decent showing here. The sportsbook offers 10 different payment methods, which is a nice bit of variety to have. It’s not really near the top for the US, Borgata for instance offers a whopping 13 different choices. However, bet365 does give the player quite a few options to choose from.

Payment facts

When it comes to payments bet365 offers Visa, Mastercard, and PayPal, and players can even use good old internet banking if they’re willing to wait a few days for withdrawals. Bet365 even comes with its own Mastercard, a handy little thing since it’s the only option that lets players withdraw instantly besides cold, hard cash.

It’s not the most expansive list you’ll ever find, but the ones that are here are of good quality and that’s always a plus in our book.

Full list: Visa (debit and credit card), Mastercard (debit and credit card), bet365 Mastercard, Paypal, PayNearMe, Skrill, paysafecard, cash, online banking, Apple Pay.

Bet365 also thankfully has no fees for either deposits or withdrawals, letting you hold onto that little bit more of your hard-earned cash. If you require more details, then all of the info on payment methods is very easy to find. Simply click on the ‘Help’ button right at the top of bet365’s home page, click on ‘Payment Methods’, and you’re there. All of the information a person could ever need on how to give their money to a corporation.

Safety features of bet365

We’ve highlighted a few issues in this bet365 online sportsbook review, but thankfully safety is not one of them. Bet365 has been a mainstay for years, so it should be no surprise that this site is approved, legal, and licensed in the state of New Jersey, with licenses even in Colorado and New York (though it is yet to launch in either state).

Safety facts

The sportsbook also takes steps to help with addiction, with links to both 800-GAMBLER and NCPG at the bottom of the website. There’s also a bright green link to responsible gaming at the top of the website attached to the sticky bar. Not only does this help remind the player to be careful, but it also links to all the various tools that bet365 has at its disposal to help players deal with problem gaming.

Players can easily track their activity here, and put limits on deposits, spending, and sessions. They can even do a full time-out or self-exclusion if necessary. It’s good to see bet365 taking active measures to keep its players safe. Add in a strong SSL encryption and 2-step verification, and players have no reason to feel unsafe while playing at this online bookie.

bet365 customer support

We’ve gone through bet365’s customer support to see how they hold up, and for the most part, they’ve come out quite well.

For starters, players have several options to contact the sportsbook, from the more traditional email and phone, to a full 24/7 live chat support. There’s a nice ‘Help’ button at the top of the site that’s attached to the sticky bar, and for good measure, they also have a bunch of links at the bottom of the site as well. Scroll down far enough and you’ll be sandwiched between ‘Help’ links. How’s that for support?

The actual link itself will open a separate window to a handy FAQ, as well as separate sections for contacting bet365 and for going over those pesky terms and conditions. It’s easy to find and easy to navigate, so gold stars all around here.

Support facts

In the live chat itself, the response time is within a matter of seconds. You can expect clear and concise responses to all of your questions. You might occasionally experience a slight waiting period between responses, however nothing too egregious. It’s to be expected considering that often other departments need to be checked before a response can be given. Expect efficiency from the late-night crew, who are also very efficient, keeping up the quality of responses even in the early morning hours.

bet365’s platform

Here’s all of the important details that you need to know regarding bet365’s platform:

• Registration involves 17 fields and 22 different clicks. It seems like a hefty amount, however most of these are very quick fields such as ‘Title’, ‘Name’, and ‘Surname’, so it should not take more than 3-5 minutes to complete.
• The welcome offer will take a bit more time, where you’d need to go through all the hurdles outlined in the bonuses section
• The bet365 online sportsbook app is basically the same as its desktop counterpart
• The website suffers from a massive information overload, making it quite daunting for new players
• Fortunately, once you find the sport that you want than it is quite easy to navigate
• The search bar sometimes just flat out doesn’t work

Platform facts

The website also comes with a sticky toolbar with buttons for ‘Responsible Gaming’ and ‘Help’. This means that while live chat itself is not sticky, the help and FAQ section is, and so the live chat can be accessed from there.

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